TEMECULA, Calif. (BRAIN) — Intense Cycles is launching a new series of bikes that is being sold through multiple channels, including consumer-direct, IBD, and through Costco.com.
The “951 Series by Intense” currently includes two models, the 951 Trail and 951 XC. Both are carbon full-suspension bikes that are listed at $3,699 on Intense’s new 951 website and $3,250 on Costco.com. They are currently Intense’s least expensive models, and were designed for new mountain biking enthusiasts, said Jeff Steber, Intense’s CEO.
“A lot of people entered the sport in the last year and are looking to step up to the